BENEFITS STRATEGIES
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How employers can realize the full impact from benefit plans
Today, high employment rates, the war for talent, changing demographics, and an increasing need for financial stability are reshaping employee expectations and job satisfaction. For many employers, this is a growing challenge; in fact, 42% say employee engagement is an active concern.1
One area that traditionally helps attract, retain, and engage talent is benefits. In fact, happiness with benefits often has a strong correlation to happiness at work; more than 80% of employees who report satisfaction with their benefits also express satisfaction with their jobs.2
Employees Confidence about their benefit Choices
Having confidence about their benefit choices motivates them to remain invested in their work.3
90%
Learn More
But today, many employers aren’t experiencing the full value and impact of their benefits packages, because employees don’t completely understand the products available to them, and how they can work together to cover their needs. This is especially true for voluntary benefits—which includes supplemental health (accident insurance, hospital insurance, critical illness insurance and cancer insurance) and income protection (disability insurance, legal plans, and life insurance)—because employees don’t always recognize the role these benefits play in helping to ensure financial wellness.
Many employees believe their medical insurance covers them for all health-related situations, but don’t consider the impact co-pays and deductibles could have on their finances when enrolling for benefits. They’re also not aware of how unexpected costs incurred during an illness or accident can affect living expenses and daily life.
Percentage of Americans under 65 who had trouble paying their medical bills in the past year, even though they had medical insurance.
20%
Learn More
Of those, 63 percent used up all or most of their savings to pay their medical bills. 5 And while the associated financial stakes are high, medical setbacks are unfortunately common—cancer strikes 1 in 3 people, and there were 30 million ER visits caused by accidents last year. The financial, physical and emotional distress that these hardships cause can lead to disengagement, ongoing health issues, or life-changing disruptions—any of which can be stressful and cause employees to be less productive at work. If they don’t take steps to protect themselves, employees can put themselves, their families and their dreams at risk.
And while employees are missing opportunities to protect their financial well-being, employers are missing the chance to increase understanding of the value of benefits and improve employee satisfaction. To fix this, employers need to shift how they build and communicate benefit packages to focus on showing how benefit offerings fit within the context of employees’ lives.
This requires employers to look at benefits from the employees’ point of view—how will benefits best meet their needs? What will help them avoid the financial stress that comes with costs not covered by basic healthcare plans? By taking a step back to see how voluntary benefits can positively impact employees at various life moments, employers can drive greater clarity, understanding and ultimately, engagement.
In this guide, we’ve used insights from our ongoing research with employers and employees to identify effective ways to design and communicate voluntary benefits
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It is accepted wisdom today that employers benefit most when employees are happy and engaged. To better understand why that is and what it means for employers, we talked to economist and researcher Andrew Oswald.
Less than a generation ago, the notion that a worker’s well-being had a direct impact on their value as a business asset was a matter of opinion (if it was even considered at all). What mattered in most cases was making sure people showed up and put in a full day of effort.
Happiness Increases Productivity
In the early 1990s, however, Dr. Oswald, now a professor of economics at the University of Warwick in England, began to probe the economic and social roots of happiness and mental health. It was an unusual line of research at the time, but the conclusion it reached – that subjective personal matters do correlate with more objective metrics in meaningful ways – spawned a whole new category of social science inquiry.1
“What can be more important than happiness?” Oswald asks. In randomized trials, happier people become about 12 percent more productive. “It’s as though happiness creates its own kind of extra energy.”2
Oswald notes that work increasingly has less to do with synchronizing head and hands to perform recurring manual tasks. Social and intellectual skills that align head and heart – intelligent communication and effective collaboration – are the reigning priorities.
The High Cost of Disengagement
The “economics of happiness,” as it is sometimes called, changed the conversation about the relationship between employer and employee. By one reliable estimate, unhappy, disengaged, distracted workers cost U.S. businesses up to $550 billion annually in lost productivity and turnover.3
The Role of Employee Benefits
Oswald emphasized that there is good evidence linking employee benefits and engagement, especially to the extent that “having a better safety net in place for dealing with life’s unexpected plot twists can improve someone’s emotional and mental fitness.”
Finances, in particular, are a common source of discomfort and distraction, and 66 percent of employers agree that employees are less productive when worried about personal money issues. Since nearly half of employees say they are concerned, anxious or fearful about their financial status, employers seeking to optimize workplace performance face considerable challenges.
One solution is to offer improved and expanded benefits choices – 84 percent of employees express strong interest in getting help with financial wellness assistance from their employers, and 64 percent of those who have such support say they feel financially fit. Only 18 percent of employers, however, currently offer such programs as a benefit to their employees.5
Employers see a positive ROI when they take steps to help employees take care of themselves and weather setbacks caused by accidents or illness, debt or retirement planning. Ensuring they are fully aware and have access to voluntary benefits that meet their needs can be the difference between an agile, engaged workforce and one that is just treading water.
*Based on an interview with Prof. Andrew Oswald conducted in July 2018.
Next in the Series
Benefits Strategies
The Power of a Comprehensive Benefits Offering
Benefits Strategies
Infographic: Benefits can Meet the Needs of a Diverse Workforce
Benefits Strategies
Infographic: Help Employees Navigate Unexpected Costs
How employers can realize the full impact from benefit plans
Today, high employment rates, the war for talent, changing demographics, and an increasing need for financial stability are reshaping employee expectations and job satisfaction. For many employers, this is a growing challenge; in fact, 42% say employee engagement is an active concern.1
One area that traditionally helps attract, retain, and engage talent is benefits. In fact, happiness with benefits often has a strong correlation to happiness at work; more than 80% of employees who report satisfaction with their benefits also express satisfaction with their jobs.2
Employees Confidence about their benefit Choices
Having confidence about their benefit choices motivates them to remain invested in their work.3
90%
Learn More
But today, many employers aren’t experiencing the full value and impact of their benefits packages, because employees don’t completely understand the products available to them, and how they can work together to cover their needs. This is especially true for voluntary benefits—which includes supplemental health (accident insurance, hospital insurance, critical illness insurance and cancer insurance) and income protection (disability insurance, legal plans, and life insurance)—because employees don’t always recognize the role these benefits play in helping to ensure financial wellness.
Many employees believe their medical insurance covers them for all health-related situations, but don’t consider the impact co-pays and deductibles could have on their finances when enrolling for benefits. They’re also not aware of how unexpected costs incurred during an illness or accident can affect living expenses and daily life.
Percentage of Americans under 65 who had trouble paying their medical bills in the past year, even though they had medical insurance.
20%
Learn More
Of those, 63 percent used up all or most of their savings to pay their medical bills. 5 And while the associated financial stakes are high, medical setbacks are unfortunately common—cancer strikes 1 in 3 people, and there were 30 million ER visits caused by accidents last year. The financial, physical and emotional distress that these hardships cause can lead to disengagement, ongoing health issues, or life-changing disruptions—any of which can be stressful and cause employees to be less productive at work. If they don’t take steps to protect themselves, employees can put themselves, their families and their dreams at risk.
And while employees are missing opportunities to protect their financial well-being, employers are missing the chance to increase understanding of the value of benefits and improve employee satisfaction. To fix this, employers need to shift how they build and communicate benefit packages to focus on showing how benefit offerings fit within the context of employees’ lives.
This requires employers to look at benefits from the employees’ point of view—how will benefits best meet their needs? What will help them avoid the financial stress that comes with costs not covered by basic healthcare plans? By taking a step back to see how voluntary benefits can positively impact employees at various life moments, employers can drive greater clarity, understanding and ultimately, engagement.
In this guide, we’ve used insights from our ongoing research with employers and employees to identify effective ways to design and communicate voluntary benefits
Liked what you read?
Next in the Series
Benefits Strategies
The Economics of Employee Happiness
Benefits Strategies
Infographic How Benefits Meet the Needs of a Diverse Workforce
Benefits Strategies
Infographic: Help Employees Navigate Unexpected Costs
Every employee works, not just to pay the bills, but to pursue their dreams, from buying a home to paying for education to retiring on schedule. Investing in these kinds of goals helps employees remain engaged, focused and loyal to their employer.
But unexpected medical costs can derail big picture plans, since employer-provided healthcare insurance does not cover everything. While people are traditionally advised to “save more,” most are unable to set aside enough money to pay for even minor emergencies. Consider these facts:
- 30 percent of U.S. households faced a significant medical expense in the past two years.1
- 20 percent of Americans under 65 had trouble paying their medical bills in the past year, even though they had insurance. Of those, 63 percent used up all or most of their savings to pay their medical bills.2
- Medical expenses are the leading cause of personal bankruptcy in the United States.3
The financial, physical and emotional distress emergencies cause can lead to disengagement, ongoing health issues and, sometimes, life-changing disruptions that directly impact productivity and employee retention. If they don’t take steps to protect themselves, employees put themselves, their familes and their dreams at risk.
Voluntary benefits can provide essential financial support when it’s needed most. With a high probability of being used, they can serve as a guardrail that keeps employees on track.
Do you want this infographic?
Next in the Series
Benefits Strategies
The Power of a Comprehensive Benefits Offering
Benefits Strategies
The Economics of Employee Happiness
Benefits Strategies